Klaviyo vs Mailtrap
Both are in Email marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Mailtrap's cheapest paid plan is $12/mo, against $20/mo for Klaviyo.
| Klaviyo | Mailtrap | |
|---|---|---|
| Starting price | Free plan · from $20/mo | Free plan · from $12/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Email ($20/mo); Marketing ($90/mo) | Free ($0); Essential ($12/mo annual); Pro ($47/mo annual) |
| Fees | Not stated | Not stated |
| Best for | Ecommerce | Not stated |
| Key features | Email campaigns, signup forms and segmentation; 350+ integrations (Email and up); A/B testing (Email and up); Generative AI for subject lines, content, images and segments | Email marketing with a drag-and-drop editor and templates; Automations and webhooks (Pro); Dedicated IP (Pro); Email API and SMTP sending |
| Checked on | 2026-10-01 | 2026-10-05 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Klaviyo
- Free plan with 500 emails a month
- 350+ integrations
- A broad ecommerce toolset on the Marketing plan
Trade-offs
- Priced by active profiles, so cost rises as the list grows
- Email support on Free lasts only 60 days
- A/B testing is not on the Free plan
Mailtrap
- Free email marketing plan with 500 contacts
- Marketing and transactional sending on one platform
- Essential starts at $12 a month billed annually
Trade-offs
- Free allows only 1,500 emails a month
- Automations are on Pro ($47 a month and up)
- The email API and sandbox are priced separately from marketing