Klaviyo vs MailBluster
Both are in Email marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- MailBluster's cheapest paid plan is $5/mo, against $20/mo for Klaviyo.
- Fees: Klaviyo states none; MailBluster Plus $0.60 per 1,000 emails (your own SMTP).
| Klaviyo | MailBluster | |
|---|---|---|
| Starting price | Free plan · from $20/mo | Free plan · from $5/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Email ($20/mo); Marketing ($90/mo) | Starter ($0); Pro ($5/mo annual); Executive ($10/mo annual); Managed SMTP ($15.30/mo annual) |
| Fees | Not stated | Plus $0.60 per 1,000 emails (your own SMTP) |
| Best for | Ecommerce | Not stated |
| Key features | Email campaigns, signup forms and segmentation; 350+ integrations (Email and up); A/B testing (Email and up); Generative AI for subject lines, content, images and segments | Unlimited leads and custom fields; Automation workflows (Pro and up); Pro templates; API keys and developer API (Pro and up) |
| Checked on | 2026-10-01 | 2026-10-05 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Klaviyo
- Free plan with 500 emails a month
- 350+ integrations
- A broad ecommerce toolset on the Marketing plan
Trade-offs
- Priced by active profiles, so cost rises as the list grows
- Email support on Free lasts only 60 days
- A/B testing is not on the Free plan
MailBluster
- Free plan with unlimited leads
- Pro is $5 a month billed yearly
- 14-day trial on Managed SMTP
Trade-offs
- Free allows only 3,000 emails in total and shows branding
- Pro and Executive need your own SMTP provider
- Sending costs $0.60 per 1,000 emails on top