Keywords Everywhere vs Prefer
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Keywords Everywhere's cheapest paid plan is $7/mo, against $21/mo for Prefer.
- Fees: Keywords Everywhere states none; Prefer Custom pricing.
| Keywords Everywhere | Prefer | |
|---|---|---|
| Starting price | from $7/mo | from $21/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Not stated by the vendor | Yes |
| Plans | Bronze ($7/mo annual, $84/yr); Silver ($14/mo annual, $168/yr); Gold ($40/mo annual, $480/yr); Platinum ($120/mo annual, $1440/yr) | Starter ($24/mo, $21/mo annual); Growth ($129/mo, $112.25/mo annual); Scale ($399/mo, $347/mo annual); Enterprise () |
| Fees | Not stated | Custom pricing |
| Best for | Not stated | Small business, Agencies |
| Key features | Keyword data at 1 credit per keyword; Bulk keyword analysis; Top keywords and backlinks per website; Data from Google, YouTube, Amazon and other platforms | Track prompts across 5 AI engines (ChatGPT, Gemini, Google AI Overviews, Google AI Mode, Perplexity); AI visibility scoring and ranking; Competitor share of voice analysis; Citation tracking and source insights |
| Checked on | 2026-10-05 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Keywords Everywhere
- Bronze is $84 a year
- Seats for teams from Silver (3 seats)
- Cancel any time
Trade-offs
- No free tier was mentioned
- Credits expire after one year
- All plans are billed annually
Prefer
- 7-day free trial on every paid plan, no card required
- All 5 AI engines on every plan; plans differ only by volume
- Includes drafted articles (15 a month on Starter)
- Annual billing saves up to 13%
Trade-offs
- No free plan
- Starter has 30 tracked prompts, 3 competitors and 1 seat, with email support only
- The prioritized action engine starts at Growth ($129 a month)