Intelligems vs Optimizely
Both are in A/B testing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Intelligems states none; Optimizely Custom, request a demo.
| Intelligems | Optimizely | |
|---|---|---|
| Starting price | from $69/mo | Not verified yet |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Not stated by the vendor |
| Plans | Build Your Own ($69/mo); Unlimited ($1279/mo annual) | Agentic Experimentation () |
| Fees | Not stated | Custom, request a demo |
| Best for | Ecommerce, Agencies | Not stated |
| Key features | Landing page, merchandising and content tests; Product pricing and shipping rate tests; Checkout and post-purchase testing; Multi-variant testing of up to 5 groups | A/B, multi-page, feature and server-side testing; Proprietary Stats Engine; Real-time personalization and audience targeting; Warehouse-native analytics |
| Checked on | 2026-10-05 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Intelligems
- 14-day free trial (excluding Smart Pricing)
- Covers pricing and shipping tests, not only page tests
- Unlimited plan includes every module and a dedicated success manager
Trade-offs
- No free plan
- Unlimited is $1,279 a month billed annually
- Prices for the middle order tiers were not shown
Optimizely
- Covers web, feature and server-side experimentation in one product
- Warehouse-native analytics
- Part of a wider content and commerce platform
Trade-offs
- No public pricing; plans are packaged individually through a sales conversation
- Built for larger teams rather than small sites
- No free trial listed