Instapage vs Strikingly
Both are in Landing page builders. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Strikingly's cheapest paid plan is $16/mo, against $79/mo for Instapage.
- Fees: Instapage Custom pricing; Strikingly states none.
| Instapage | Strikingly | |
|---|---|---|
| Starting price | from $79/mo | Free plan · from $16/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Create ($79/mo); Optimize ($159/mo); Convert () | Free ($0); Pro ($16/mo annual); VIP ($49/mo annual) |
| Fees | Custom pricing | Not stated |
| Best for | Not stated | Not stated |
| Key features | Landing page and website builder; 200+ templates; Forms and popups; Real-time collaboration | Unlimited free sites on a Strikingly domain; Custom domain with free SSL and a free domain for a year (Pro); Sell products with a 5%, 2% or 0% transaction fee; Custom forms, pop-ups and site search (Pro) |
| Checked on | 2026-09-30 | 2026-10-04 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Instapage
- Unlimited pages and conversions on every plan
- 14-day free trial of Create and Optimize
- 120+ integrations
Trade-offs
- A credit card is needed to start the trial
- Starts at $79/mo, above most builders
- Heatmaps and personalization need the custom-priced Convert plan
Strikingly
- Free forever plan
- Pro includes a free domain for a year
- Longer terms are cheaper: up to $528 saved on 5 years
Trade-offs
- Free allows 500 MB storage per site and a 5% transaction fee
- Free sites sell only a single product
- Prices shown are billed yearly