Instapage vs PageFly
Both are in Landing page builders. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- PageFly's cheapest paid plan is $24/mo, against $79/mo for Instapage.
- Fees: Instapage Custom pricing; PageFly states none.
| Instapage | PageFly | |
|---|---|---|
| Starting price | from $79/mo | Free plan · from $24/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Create ($79/mo); Optimize ($159/mo); Convert () | Builder ($24/mo); Optimize ($39/mo); Accelerate ($99/mo); Power ($199/mo) |
| Fees | Custom pricing | Not stated |
| Best for | Not stated | Not stated |
| Key features | Landing page and website builder; 200+ templates; Forms and popups; Real-time collaboration | Drag-and-drop editor and 320+ page and section templates; AI builder and AI credits each month; Built-in dashboard analytics; Sales funnel, AI Page Checkup and AI Translator (Optimize) |
| Checked on | 2026-09-30 | 2026-10-04 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Instapage
- Unlimited pages and conversions on every plan
- 14-day free trial of Create and Optimize
- 120+ integrations
Trade-offs
- A credit card is needed to start the trial
- Starts at $79/mo, above most builders
- Heatmaps and personalization need the custom-priced Convert plan
PageFly
- Free plan forever
- No credit card required to start
- Support 24/7 on every plan
Trade-offs
- Builder is limited to 5 pages or sections and 80 credits
- A/B testing starts at Optimize ($39)
- Power is $199 a month