Instapage vs Kartra
Both are in Landing page builders. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Kartra's cheapest paid plan is $52/mo, against $79/mo for Instapage.
- Fees: Instapage Custom pricing; Kartra states none.
| Instapage | Kartra | |
|---|---|---|
| Starting price | from $79/mo | from $52/mo |
| Free plan | Not stated by the vendor | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Create ($79/mo); Optimize ($159/mo); Convert () | Essentials ($59/mo, $52/mo annual); Starter ($119/mo, $99/mo annual); Growth ($229/mo, $189/mo annual); Professional ($549/mo, $429/mo annual) |
| Fees | Custom pricing | Not stated |
| Best for | Not stated | Not stated |
| Key features | Landing page and website builder; 200+ templates; Forms and popups; Real-time collaboration | Drag-and-drop page builder and unlimited forms; Funnel mapper and 100 pre-built campaigns; Email and SMS (unlimited on Starter and up); Memberships, courses and video hosting |
| Checked on | 2026-09-30 | 2026-10-05 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Instapage
- Unlimited pages and conversions on every plan
- 14-day free trial of Create and Optimize
- 120+ integrations
Trade-offs
- A credit card is needed to start the trial
- Starts at $79/mo, above most builders
- Heatmaps and personalization need the custom-priced Convert plan
Kartra
- 14-day free trial
- Page builder, email and courses in one tool
- Annual billing saves about 12% to 22%
Trade-offs
- No free plan
- Essentials is limited to 500 contacts and 5 pages
- Professional is $429 a month billed annually