Hotjar vs Microsoft Clarity
Both are in Heatmaps and recording. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Hotjar Let's talk; Microsoft Clarity states none.
| Hotjar | Microsoft Clarity | |
|---|---|---|
| Starting price | Free plan · from $39/mo | Free plan |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Growth ($49/mo, $39/mo annual); Pro (); Enterprise () | Free ($0) |
| Fees | Let's talk | Not stated |
| Best for | Not stated | Not stated |
| Key features | Heatmaps; Session replays; Surveys and feedback widgets; Integrations with analytics and A/B testing tools | Session recordings with Highlights; Heatmaps for clicks, scrolls and drop-offs; AI summaries and AI chat; AI visibility: tracking AI citations and AI bot crawling |
| Checked on | 2026-10-02 | 2026-10-02 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Hotjar
- A free plan
- Heatmaps, replays and surveys included on every plan
- Yearly billing is $39 a month against $49 monthly
Trade-offs
- Pricing now sits on Contentsquare's site, so plans and names can differ from older Hotjar guides
- Free keeps analytics data for only 1 month
- Pro and Enterprise are by quote
Microsoft Clarity
- Free forever, per Microsoft
- Recordings, heatmaps and AI summaries all included
- Mobile app analytics through a lightweight SDK
- GDPR and CCPA ready
Trade-offs
- No paid tier or dedicated support plan is described on the page
- Limits on traffic or data retention were not stated on the homepage