HighLevel vs HubSpot
Both are in CRM. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- HubSpot's cheapest paid plan is $20/mo, against $80.83/mo for HighLevel.
| HighLevel | HubSpot | |
|---|---|---|
| Starting price | from $80.83/mo | Free plan · from $20/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($97/mo, $80.83/mo annual, $970/yr); Unlimited ($297/mo, $247.50/mo annual, $2970/yr); Agency Pro ($497/mo, $414.17/mo annual, $4970/yr) | Free ($0); Starter ($20/mo) |
| Fees | Not stated | Not stated |
| Best for | Agencies | Small business |
| Key features | Unlimited contacts and users on every plan; Sub-accounts for clients (3 on Starter, unlimited above); Rebill phone and email with no markup (Unlimited); SaaS mode and automated sub-account creation (Agency Pro) | Free CRM tools for up to 2 users; Marketing, sales, service, content and data tools in one platform; Email marketing with automation (Starter); Live chat and conversational bots (limited) |
| Checked on | 2026-10-05 | 2026-10-02 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
HighLevel
- 14-day free trial
- Unlimited contacts and users
- Yearly billing saves about 17%
Trade-offs
- Telecom and AI usage are billed separately
- Starter is limited to 3 sub-accounts
- Unlimited and Agency Pro are $297 and $497 a month
HubSpot
- A free plan for up to 2 users, no card needed
- Starter is priced per seat from $20 a month
- One platform across marketing, sales and service
Trade-offs
- Free and Starter email sends are capped and carry HubSpot branding on Free
- Professional and Enterprise tiers are priced on each Hub's own page and are not covered here
- Prices are per seat and per Hub, so totals grow with team size and products