Groniq UTM Builder vs UTMTool
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Groniq UTM Builder | UTMTool | |
|---|---|---|
| Starting price | Free plan | Free plan · from $15.83/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free tool ($0) | Free ($0); Solo ($19/mo, $15.83/mo annual, $190/yr); Team ($49/mo, $40.83/mo annual, $490/yr); Agency ($99/mo, $82.50/mo annual, $990/yr) |
| Fees and pricing notes | None stated | None stated |
| Best for | Not stated | Agencies |
| Key features | Guided mode in three steps: destination URL, channel preset and campaign name; Advanced mode for source, medium, content, term, campaign ID and custom parameters; Bulk mode: paste from a spreadsheet or import CSV, with rows marked ready or needing attention; Check URL mode that flags missing core parameters and duplicate keys | UTM link builder; Saved links and a searchable link library; Saved sources, mediums and campaigns; Templates (paid plans) |
| Checked on | 2026-10-12 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Groniq UTM Builder
- Free, per the page title
- Campaigns and history stay in your browser
- Keeps existing query parameters and warns before overwriting UTM values
Trade-offs
- Saved campaigns are stored locally, with no cross-device sync or backup described
- It builds links only and does not track clicks or conversions
- The page states no bulk row limit and does not mention signup or a paid tier
UTMTool
- Free forever plan with no card required
- Unlimited UTM links on every paid plan
- Yearly billing is about two months free
Trade-offs
- The free plan allows 25 new UTM links a month and one project
- Short links use the 2link.in domain on every plan
- Templates and click stats are paid only