Google Analytics 4 vs Statcounter
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Google Analytics 4 | Statcounter | |
|---|---|---|
| Starting price | Free plan | Free plan · from $9/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0) | Basic ($0); Premium ($9/mo, $97/yr); Premium Plus ($19/mo, $205/yr) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Not stated |
| Key features | Cross-device and cross-platform customer journey analysis; Marketing ROI insights; Google Analytics for web and apps | Traffic trend charts and an analytics dashboard; Real-time visitor feeds; Landing page analysis and conversion tracking (Premium); Paid traffic analysis and API access (Premium) |
| Checked on | 2026-10-02 | 2026-10-05 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Google Analytics 4
- Free of charge, according to Google
- Widely used and well integrated with other Google marketing tools
Trade-offs
- The overview page does not list plan limits or paid tiers
- Requires cookies or consent handling in many regions
Statcounter
- Free plan with 5,000 sessions a month
- 30-day trial of the paid features with no credit card
- Yearly billing is 10% cheaper
Trade-offs
- Free keeps data for only 14 days
- Heatmaps and UTM tracking need Premium Plus
- Prices rise with traffic, up to $499 a month