Google Analytics 4 vs Rybbit
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Google Analytics 4 | Rybbit | |
|---|---|---|
| Starting price | Free plan | from $13/mo |
| Free plan | Yes | Not stated by the vendor |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0) | Standard ($13/mo annual); Pro ($26/mo annual) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Not stated |
| Key features | Cross-device and cross-platform customer journey analysis; Marketing ROI insights; Google Analytics for web and apps | Core analytics dashboard; Custom events and goals; Funnels; Web vitals |
| Checked on | 2026-10-02 | 2026-10-05 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Google Analytics 4
- Free of charge, according to Google
- Widely used and well integrated with other Google marketing tools
Trade-offs
- The overview page does not list plan limits or paid tiers
- Requires cookies or consent handling in many regions
Rybbit
- 7-day trial with no credit card
- Pro includes session replays and unlimited websites
- Enterprise adds on-premise installation and whitelabeling
Trade-offs
- No free plan
- Standard covers only 5 websites and 3 team members
- Exact yearly prices were not shown