Google Analytics 4 vs OneLence
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Google Analytics 4 | OneLence | |
|---|---|---|
| Starting price | Free plan | from $40/mo |
| Free plan | Yes | Not stated by the vendor |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0) | Starter ($49/mo, $40/mo annual, $480/yr); Pro ($119/mo, $99/mo annual, $1,188/yr); Premium ($169/mo, $139/mo annual, $1,668/yr); Scale (Price not shown on the pricing page) |
| Fees and pricing notes | None stated | Price not shown on the pricing page |
| Best for | Not stated | Small business |
| Key features | Cross-device and cross-platform customer journey analysis; Marketing ROI insights; Google Analytics for web and apps | One review view of traffic, conversions, revenue and source performance; A scale, hold, stop or review call for each marketing source; Timing windows: decide now, watch longer, or too early to judge; Evidence strength ratings and what evidence is still missing |
| Checked on | 2026-10-02 | 2026-10-09 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Google Analytics 4
- Free of charge, according to Google
- Widely used and well integrated with other Google marketing tools
Trade-offs
- The overview page does not list plan limits or paid tiers
- Requires cookies or consent handling in many regions
OneLence
- 7-day free trial on every plan
- Yearly billing is about 17% cheaper
- Built for small teams without perfect attribution
Trade-offs
- No free plan
- Starter covers only affiliate, creator and referral sources
- AI visibility, SEO opportunities and AI crawler tracking are marked beta, and the Scale add-ons are marked coming soon