GemPages vs Instapage
Both are in Landing page builders. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- GemPages's cheapest paid plan is $29/mo, against $79/mo for Instapage.
- Fees: GemPages states none; Instapage Custom pricing.
| GemPages | Instapage | |
|---|---|---|
| Starting price | Free plan · from $29/mo | from $79/mo |
| Free plan | Yes | Not stated by the vendor |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Build ($29/mo); Optimize ($59/mo); Enterprise ($199/mo) | Create ($79/mo); Optimize ($159/mo); Convert () |
| Fees | Not stated | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | Drag-and-drop page builder with responsive design; Unlimited publish slots and all page types (Build and up); 400+ prebuilt CRO sections; Version history and protected versions | Landing page and website builder; 200+ templates; Forms and popups; Real-time collaboration |
| Checked on | 2026-10-04 | 2026-09-30 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
GemPages
- Free plan with 1 published page
- Built for Shopify stores, used by 10,000+ stores on Build
- Priority live chat support on Optimize
Trade-offs
- Free is limited to 1 published page and limited post-purchase upsell volume
- Unlimited post-purchase upsell volume needs Optimize at $59
- Enterprise is $199 a month
Instapage
- Unlimited pages and conversions on every plan
- 14-day free trial of Create and Optimize
- 120+ integrations
Trade-offs
- A credit card is needed to start the trial
- Starts at $79/mo, above most builders
- Heatmaps and personalization need the custom-priced Convert plan