Funnel vs Voluum
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Voluum's cheapest paid plan is $119/mo, against $300/mo for Funnel.
- Fees: Funnel Starts from, billed annually, Custom; talk to sales; Voluum states none.
| Funnel | Voluum | |
|---|---|---|
| Starting price | from $300/mo | from $119/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Not stated by the vendor | Yes |
| Plans | Starter ($300/mo annual); Business ($600/mo annual); Enterprise () | Profit ($119/mo annual); Scale ($299/mo annual); Start-up ($539/mo annual); Agency ($799/mo annual); Enterprise ($1599/mo annual) |
| Fees | Starts from, billed annually; Custom; talk to sales | Not stated |
| Best for | Not stated | Agencies |
| Key features | Data Hub with 117 to 600+ connectors and 13 to 47 destinations; Dashboards and reporting; Funnel AI and an MCP for Claude and ChatGPT; Semantics, context and data storage | Campaign tracking with active campaign limits by plan; Traffic distribution AI and rule-based distribution; Anti-fraud kit; Custom and dedicated domains |
| Checked on | 2026-10-03 | 2026-10-05 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Funnel
- Starts from $300 a month billed annually
- Unlimited users and workspaces on Business
- A plan for brands and one for agencies
Trade-offs
- Billed annually
- Funnel Measure is available on Business and Enterprise as an add-on
- Business starts from $600 a month and Enterprise is custom
Voluum
- 14-day platform preview on every plan
- Profit covers 1,000,000 events a month
- Agency and up include SLAs and workspaces
Trade-offs
- Profit starts at $119 a month, billed annually
- Event limits drive the plan you need
- Prices shown are billed annually