Funnel vs Umami
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Umami's cheapest paid plan is $20/mo, against $300/mo for Funnel.
- Umami has a free plan; Funnel does not.
- Fees: Funnel Starts from, billed annually, Custom; talk to sales; Umami Custom pricing.
| Funnel | Umami | |
|---|---|---|
| Starting price | from $300/mo | Free plan · from $20/mo |
| Free plan | No | Yes |
| Free trial | Not stated by the vendor | Yes |
| Plans | Starter ($300/mo annual); Business ($600/mo annual); Enterprise () | Hobby ($0); Pro ($20/mo); Business ($200/mo); Enterprise () |
| Fees | Starts from, billed annually; Custom; talk to sales | Custom pricing |
| Best for | Not stated | Not stated |
| Key features | Data Hub with 117 to 600+ connectors and 13 to 47 destinations; Dashboards and reporting; Funnel AI and an MCP for Claude and ChatGPT; Semantics, context and data storage | Event and page analytics with custom events; Funnel analysis and user retention; UTM parameter reports; API and MCP access (Pro and up) |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Funnel
- Starts from $300 a month billed annually
- Unlimited users and workspaces on Business
- A plan for brands and one for agencies
Trade-offs
- Billed annually
- Funnel Measure is available on Business and Enterprise as an add-on
- Business starts from $600 a month and Enterprise is custom
Umami
- Free Hobby plan with 100K events a month
- 14-day free trial of Pro and Business
- Open source
Trade-offs
- Hobby is limited to 1 website and 6 months of retention
- Extra events cost $0.00003 each on Pro
- Session replays and heatmaps need Business at $200 a month