Funnel vs OneLence
Both are in Attribution and Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- OneLence's cheapest paid plan is $40/mo, against $300/mo for Funnel.
| Funnel | OneLence | |
|---|---|---|
| Starting price | from $300/mo | from $40/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Not stated by the vendor | Yes |
| Plans | Starter ($300/mo annual); Business ($600/mo annual); Enterprise (Custom; talk to sales) | Starter ($49/mo, $40/mo annual, $480/yr); Pro ($119/mo, $99/mo annual, $1,188/yr); Premium ($169/mo, $139/mo annual, $1,668/yr); Scale (Price not shown on the pricing page) |
| Fees and pricing notes | Starts from, billed annually | Price not shown on the pricing page |
| Best for | Not stated | Small business |
| Key features | Data Hub with 117 to 600+ connectors and 13 to 47 destinations; Dashboards and reporting; Funnel AI and an MCP for Claude and ChatGPT; Semantics, context and data storage | One review view of traffic, conversions, revenue and source performance; A scale, hold, stop or review call for each marketing source; Timing windows: decide now, watch longer, or too early to judge; Evidence strength ratings and what evidence is still missing |
| Checked on | 2026-10-03 | 2026-10-09 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Funnel
- Starts from $300 a month billed annually
- Unlimited users and workspaces on Business
- A plan for brands and one for agencies
Trade-offs
- Billed annually
- Funnel Measure is available on Business and Enterprise as an add-on
- Business starts from $600 a month and Enterprise is custom
OneLence
- 7-day free trial on every plan
- Yearly billing is about 17% cheaper
- Built for small teams without perfect attribution
Trade-offs
- No free plan
- Starter covers only affiliate, creator and referral sources
- AI visibility, SEO opportunities and AI crawler tracking are marked beta, and the Scale add-ons are marked coming soon