Funnel vs Littledata
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Littledata's cheapest paid plan is $159/mo, against $300/mo for Funnel.
- Fees: Funnel Starts from, billed annually, Custom; talk to sales; Littledata From $0.35 per order, no monthly minimum.
| Funnel | Littledata | |
|---|---|---|
| Starting price | from $300/mo | from $159/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Not stated by the vendor | Yes |
| Plans | Starter ($300/mo annual); Business ($600/mo annual); Enterprise () | Flex (); Scale ($159/mo); Plus ($792/mo) |
| Fees | Starts from, billed annually; Custom; talk to sales | From $0.35 per order, no monthly minimum |
| Best for | Not stated | Ecommerce |
| Key features | Data Hub with 117 to 600+ connectors and 13 to 47 destinations; Dashboards and reporting; Funnel AI and an MCP for Claude and ChatGPT; Semantics, context and data storage | No-code setup for Shopify stores; Data sent to Google Analytics 4, Meta and Google Ads; All data destinations included on every plan; Unlimited Shopify Markets (Scale and up) |
| Checked on | 2026-10-03 | 2026-10-04 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Funnel
- Starts from $300 a month billed annually
- Unlimited users and workspaces on Business
- A plan for brands and one for agencies
Trade-offs
- Billed annually
- Funnel Measure is available on Business and Enterprise as an add-on
- Business starts from $600 a month and Enterprise is custom
Littledata
- 30-day free trial on every plan
- Pay as you go option with no monthly minimum
- Overage per order falls from $0.15 to $0.03 on higher plans
Trade-offs
- Shopify stores only
- Price rises with order volume
- Plus starts at $792 a month