Funnel vs Google Analytics 4
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Google Analytics 4 has a free plan; Funnel does not.
- Fees: Funnel Starts from, billed annually, Custom; talk to sales; Google Analytics 4 states none.
| Funnel | Google Analytics 4 | |
|---|---|---|
| Starting price | from $300/mo | Free plan |
| Free plan | No | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Starter ($300/mo annual); Business ($600/mo annual); Enterprise () | Free ($0) |
| Fees | Starts from, billed annually; Custom; talk to sales | Not stated |
| Best for | Not stated | Not stated |
| Key features | Data Hub with 117 to 600+ connectors and 13 to 47 destinations; Dashboards and reporting; Funnel AI and an MCP for Claude and ChatGPT; Semantics, context and data storage | Cross-device and cross-platform customer journey analysis; Marketing ROI insights; Google Analytics for web and apps |
| Checked on | 2026-10-03 | 2026-10-02 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Funnel
- Starts from $300 a month billed annually
- Unlimited users and workspaces on Business
- A plan for brands and one for agencies
Trade-offs
- Billed annually
- Funnel Measure is available on Business and Enterprise as an add-on
- Business starts from $600 a month and Enterprise is custom
Google Analytics 4
- Free of charge, according to Google
- Widely used and well integrated with other Google marketing tools
Trade-offs
- The overview page does not list plan limits or paid tiers
- Requires cookies or consent handling in many regions