FirstPromoter vs Later
Both are in Influencer marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Later's cheapest paid plan is $18.75/mo, against $40.83/mo for FirstPromoter.
| FirstPromoter | Later | |
|---|---|---|
| Starting price | from $40.83/mo | from $18.75/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Starter ($49/mo, $40.83/mo annual, $490/yr); Business ($99/mo, $82.50/mo annual, $990/yr); Enterprise ($149/mo, $124.17/mo annual, $1490/yr) | Starter ($18.75/mo annual); Growth ($37.50/mo annual); Scale ($82.50/mo annual) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Creators |
| Key features | Referral link tracking on your own domain; Coupon code and direct URL tracking; Recurring and lifetime commissions; Multi-tier commissions across up to 3 levels | Calendar scheduling across 8 networks; Best times to post; Collaboration and approvals; Social inbox (Growth and up) |
| Checked on | 2026-10-03 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
FirstPromoter
- 14-day free trial, no credit card required
- Every plan includes the same core tracking and commission features
- Cookie life up to 9,999 days with first-click or last-click attribution
Trade-offs
- Starter is capped at $5,000 a month in affiliate revenue and 1,000 affiliates
- Starter allows 3 campaigns and no multi-site workspaces
- Promoter-only non-monetary rewards are Enterprise only
Later
- 14-day free trial
- Yearly billing is 25% off, three months free
- A social set covers every supported network for one brand
Trade-offs
- Growth allows only 2 social sets and 2 users
- Extra social sets cost $11.25 a month each
- AI content tools are limited by monthly credits