Felt & Wood vs Semrush
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Semrush offers a free trial; Felt & Wood does not say it does.
| Felt & Wood | Semrush | |
|---|---|---|
| Starting price | Free plan | Free plan · from $117.33/mo |
| Free plan | Yes | Yes |
| Free trial | No | Yes |
| Plans | Workshop access ($0) | Free ($0); SEO ($139/mo, $117.33/mo annual); Starter (SEO + AI Search) ($199/mo, $165.17/mo annual); Pro+ ($299/mo, $248.17/mo annual); Advanced ($549/mo, $455.67/mo annual) |
| Fees and pricing notes | Free during validation; no paid plan yet | None stated |
| Best for | Ecommerce | Not stated |
| Key features | Checks an Etsy title, all 13 tags and the description against published guidance; Readiness score out of 100 with rule-based notes; Copy suggestions and text export; Draft text is processed in your browser, with no login | Keyword research and competitor analysis; Position Tracking; Site Audit; AI visibility tracking and reports |
| Checked on | 2026-10-12 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Felt & Wood
- Free with no account or card
- Does not invent search volume or competitor sales figures
- Draft text stays in your browser, per the site
Trade-offs
- The free price is for the validation period, and a paid plan may be tested later
- The score measures listing readiness, not Etsy ranking
- Does not connect to your Etsy shop, so you paste each listing in by hand
Semrush
- Free plan with no card needed
- Combines SEO tools with AI search visibility tracking
- Annual billing saves up to 17%
Trade-offs
- Paid plans start at $139 a month ($117.33 billed yearly)
- The free plan is limited to 1 demo project and 10 reports a day
- API access is on the Advanced plan only
- Extra users cost from $45 a month each