Elastic Email vs Klaviyo
Both are in Email marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Klaviyo's cheapest paid plan is $20/mo, against $29/mo for Elastic Email.
- Fees: Elastic Email At 2,500 contacts; price rises with contacts; Klaviyo states none.
| Elastic Email | Klaviyo | |
|---|---|---|
| Starting price | Free plan · from $29/mo | Free plan · from $20/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Starter ($29/mo); Pro ($49/mo) | Free ($0); Email ($20/mo); Marketing ($90/mo) |
| Fees | At 2,500 contacts; price rises with contacts | Not stated |
| Best for | Not stated | Ecommerce |
| Key features | Email API and SMTP relay (Starter and up); Email designer, campaign creator and landing page editor; Signup forms and segmentation; Single and bulk email verification | Email campaigns, signup forms and segmentation; 350+ integrations (Email and up); A/B testing (Email and up); Generative AI for subject lines, content, images and segments |
| Checked on | 2026-10-04 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Elastic Email
- Free plan for up to 1,000 contacts and 3,000 emails a month
- Email API included from Starter
- A quiz to choose a plan
Trade-offs
- Free sends are limited to 100 emails a day after the trial of Starter features
- Prices shown are for 2,500 contacts and rise with the tier
- Automations need Pro at $49
Klaviyo
- Free plan with 500 emails a month
- 350+ integrations
- A broad ecommerce toolset on the Marketing plan
Trade-offs
- Priced by active profiles, so cost rises as the list grows
- Email support on Free lasts only 60 days
- A/B testing is not on the Free plan