Dub vs UTMStandard
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Dub's cheapest paid plan is $27/mo, against $29/mo for UTMStandard.
| Dub | UTMStandard | |
|---|---|---|
| Starting price | Free plan · from $27/mo | Free plan · from $29/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Plans | Free ($0); Pro ($30/mo, $27/mo annual); Business ($90/mo, $81/mo annual); Advanced ($300/mo, $270/mo annual) | Free ($0); Growth ($29/mo); Scale ($59/mo) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Not stated |
| Key features | Short links with analytics; Custom QR codes; UTM builder and templates; Device and geo targeting | Naming rules enforced at link creation; Reusable templates; Unlimited members on every plan; Custom domains (1 on Growth, 3 on Scale) |
| Checked on | 2026-09-30 | 2026-10-06 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Dub
- Free plan includes API access and 3 custom domains
- Open source
- A 14-day trial on paid plans
- Yearly billing is 10% cheaper
Trade-offs
- The free plan allows only 25 new links a month
- A/B testing and conversion tracking start at Business ($90/mo)
- The pricing page leads with Dub Partners (affiliate management), which is a separate product
UTMStandard
- Free plan with naming rules and templates
- 14-day trial on Growth and Scale
- Unlimited members on every plan
Trade-offs
- Free is limited to 100 links a month, 1 naming rule and 5 templates
- Free keeps only 7 days of analytics
- Annual prices were not shown