Databox vs Google Analytics 4
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Databox Plus $20 a month per client pack; Google Analytics 4 states none.
| Databox | Google Analytics 4 | |
|---|---|---|
| Starting price | Free plan · from $71/mo | Free plan |
| Free plan | Yes | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Free ($0); Analyst ($71/mo annual); Agency ($79/mo annual); Team Core ($199/mo annual); Team Scale ($319/mo annual) | Free ($0) |
| Fees | Plus $20 a month per client pack | Not stated |
| Best for | Agencies | Not stated |
| Key features | AI analyst (Genie) for questions about performance; Performance summaries and anomaly detection; Governed semantic layer and data lineage; MCP server and API access (Analyst and up) | Cross-device and cross-platform customer journey analysis; Marketing ROI insights; Google Analytics for web and apps |
| Checked on | 2026-10-05 | 2026-10-02 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Databox
- Free plan with 3 data sources
- 14-day trial on paid plans
- Agency plan has unlimited users
Trade-offs
- Free is limited to 1 dashboard and daily sync
- Analyst covers only 1 user
- Agency adds $20 a month for each client pack
Google Analytics 4
- Free of charge, according to Google
- Widely used and well integrated with other Google marketing tools
Trade-offs
- The overview page does not list plan limits or paid tiers
- Requires cookies or consent handling in many regions