Daniil's Marketing Toolkit vs UTMStandard
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- UTMStandard offers a free trial; Daniil's Marketing Toolkit does not say it does.
| Daniil's Marketing Toolkit | UTMStandard | |
|---|---|---|
| Starting price | Free plan | Free plan · from $29/mo |
| Free plan | Yes | Yes |
| Free trial | No | Yes |
| Plans | Free tools ($0) | Free ($0); Growth ($29/mo); Scale ($59/mo) |
| Fees and pricing notes | None stated | None stated |
| Best for | Not stated | Not stated |
| Key features | Calculators for CPA, CPL, ROAS, break-even ROAS, LTV/CAC and unit economics; Marketing budget planner from a lead goal and target CPL; UTM link builder that builds, audits and batch-tags links, with Google Ads and Meta Ads presets; Google Ads character limit and image size checkers | Naming rules enforced at link creation; Reusable templates; Unlimited members on every plan; Custom domains (1 on Growth, 3 on Scale) |
| Checked on | 2026-10-12 | 2026-10-06 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Daniil's Marketing Toolkit
- Free with no registration
- Calculators use editable presets, not claimed market averages
- A large set of tools in one place
Trade-offs
- AI responses share a usage limit that the page does not give numbers for
- A personal toolkit, not a platform: no accounts, saved projects or integrations are described
- AI outputs are drafts that need review
UTMStandard
- Free plan with naming rules and templates
- 14-day trial on Growth and Scale
- Unlimited members on every plan
Trade-offs
- Free is limited to 100 links a month, 1 naming rule and 5 templates
- Free keeps only 7 days of analytics
- Annual prices were not shown