Daniil's Marketing Toolkit vs UTM.io
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- UTM.io offers a free trial; Daniil's Marketing Toolkit does not say it does.
| Daniil's Marketing Toolkit | UTM.io | |
|---|---|---|
| Starting price | Free plan | Free plan · from $19/mo |
| Free plan | Yes | Yes |
| Free trial | No | Yes |
| Plans | Free tools ($0) | Starter ($0); Plus ($19/mo); Professional ($69/mo); Business ($159/mo); Enterprise (Custom pricing; contact sales) |
| Fees and pricing notes | None stated | None stated |
| Best for | Not stated | Not stated |
| Key features | Calculators for CPA, CPL, ROAS, break-even ROAS, LTV/CAC and unit economics; Marketing budget planner from a lead goal and target CPL; UTM link builder that builds, audits and batch-tags links, with Google Ads and Meta Ads presets; Google Ads character limit and image size checkers | UTM link builder and Chrome extension; UTM templates and rules; UTM.guru link shortener with click tracking; Dynamic QR codes |
| Checked on | 2026-10-12 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Daniil's Marketing Toolkit
- Free with no registration
- Calculators use editable presets, not claimed market averages
- A large set of tools in one place
Trade-offs
- AI responses share a usage limit that the page does not give numbers for
- A personal toolkit, not a platform: no accounts, saved projects or integrations are described
- AI outputs are drafts that need review
UTM.io
- Free forever plan with unlimited users and clicks
- 14-day trial of enterprise features on paid plans
- Unlimited users on every plan
Trade-offs
- The free plan allows 25 new links a month and 3 templates
- API access starts at the $69 Professional plan
- Single sign-on is a $2,000 a year add-on on Business and Enterprise
- Prices are charged per site