Customer.io vs Vero
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Vero's cheapest paid plan is $54/mo, against $100/mo for Customer.io.
- Fees: Customer.io Starts at, for 5k profiles, Starts at, billed yearly, Custom; talk to sales; Vero Custom pricing based on usage.
| Customer.io | Vero | |
|---|---|---|
| Starting price | from $100/mo | from $54/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Essentials ($100/mo); Premium ($1000/mo annual); Enterprise () | Starter ($54/mo); Professional () |
| Fees | Starts at, for 5k profiles; Starts at, billed yearly; Custom; talk to sales | Custom pricing based on usage |
| Best for | Not stated | Not stated |
| Key features | Visual workflow builder; AI Agent with core execution skills; 1 million emails a month on Essentials; Object types (2 on Essentials, 10 on Premium) | Automated workflows and journeys; A/B testing; Drag-and-drop template builder; Segmentation on properties and activity |
| Checked on | 2026-10-03 | 2026-10-04 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Customer.io
- Essentials is billed monthly from $100
- A full year of Customer.io free for early-stage startups under $10M raised
- Priced by profiles, with custom volume pricing on higher plans
Trade-offs
- Premium starts at $1,000 a month billed yearly
- Essentials covers 5k profiles and email and community support
- Enterprise is quoted
Vero
- Starter lists clear limits for profiles, emails and events
- 10% off with annual billing
- Professional adds a dedicated customer success manager
Trade-offs
- No free plan or trial was mentioned
- Professional pricing is custom
- Starter covers 5,000 profiles and 10,000 emails a month