Customer.io vs Keap
Both are in Marketing automation. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Customer.io's cheapest paid plan is $100/mo, against $299/mo for Keap.
- Fees: Customer.io Starts at, for 5k profiles, Starts at, billed yearly, Custom; talk to sales; Keap states none.
| Customer.io | Keap | |
|---|---|---|
| Starting price | from $100/mo | from $299/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Essentials ($100/mo); Premium ($1000/mo annual); Enterprise () | Keap platform ($299/mo) |
| Fees | Starts at, for 5k profiles; Starts at, billed yearly; Custom; talk to sales | Not stated |
| Best for | Not stated | Small business |
| Key features | Visual workflow builder; AI Agent with core execution skills; 1 million emails a month on Essentials; Object types (2 on Essentials, 10 on Premium) | CRM with contact management, tags and lead scoring; Landing pages and multi-page sales funnels; Forms that trigger automation; Email broadcasts, 1:1 email and newsletters |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Customer.io
- Essentials is billed monthly from $100
- A full year of Customer.io free for early-stage startups under $10M raised
- Priced by profiles, with custom volume pricing on higher plans
Trade-offs
- Premium starts at $1,000 a month billed yearly
- Essentials covers 5k profiles and email and community support
- Enterprise is quoted
Keap
- One all-inclusive price, not feature-based plans
- Strategy, data import and migration help are part of the offer
- CRM, email, text and funnels in one tool
Trade-offs
- Starts at $299 a month, billed monthly
- Implementation services are required; Keap lists separate packages for them, with costs not captured here
- Price varies with users and contacts; promotions need a conversation