CampaignTrackly vs UTMTool
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- CampaignTrackly's cheapest paid plan is $15/mo, against $15.83/mo for UTMTool.
- UTMTool has a free plan; CampaignTrackly does not.
- Fees: CampaignTrackly Per user per month, charged yearly, Per user per month, charged annually, Starts at $21 per user per month, charged annually; volume discounts; UTMTool states none.
| CampaignTrackly | UTMTool | |
|---|---|---|
| Starting price | from $15/mo | Free plan · from $15.83/mo |
| Free plan | No | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | URL Builder Pro ($15/mo annual); URL Builder + Excel Add-In ($17.99/mo annual); URL Builder Enterprise ($21/mo annual) | Free ($0); Solo ($19/mo, $15.83/mo annual, $190/yr); Team ($49/mo, $40.83/mo annual, $490/yr); Agency ($99/mo, $82.50/mo annual, $990/yr) |
| Fees | Per user per month, charged yearly; Per user per month, charged annually; Starts at $21 per user per month, charged annually; volume discounts | Not stated |
| Best for | Not stated | Agencies |
| Key features | Campaign URL and UTM builder; Enforced naming conventions, required fields and custom taxonomies; Browser extensions and GA4 reports; QR codes and URL shortener | UTM link builder; Saved links and a searchable link library; Saved sources, mediums and campaigns; Templates (paid plans) |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
CampaignTrackly
- Priced per user, from $15 a month billed yearly
- Unlimited UTM tags and metadata on every plan
- Free GA4 integrity audit with no credit card
Trade-offs
- There is no free plan
- Per-user pricing grows with team size
- The Excel add-in and API key need the $17.99 plan
- A separate integration layer is $350 a month on Enterprise
UTMTool
- Free forever plan with no card required
- Unlimited UTM links on every paid plan
- Yearly billing is about two months free
Trade-offs
- The free plan allows 25 new UTM links a month and one project
- Short links use the 2link.in domain on every plan
- Templates and click stats are paid only