CampaignTrackly vs ToolMint UTM Builder
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- ToolMint UTM Builder has a free plan; CampaignTrackly does not.
| CampaignTrackly | ToolMint UTM Builder | |
|---|---|---|
| Starting price | from $15/mo | Free plan |
| Free plan | No | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | URL Builder Pro ($15/mo annual); URL Builder + Excel Add-In ($17.99/mo annual); URL Builder Enterprise ($21/mo annual) | Free tool ($0) |
| Fees and pricing notes | Per user per month, charged yearly; Per user per month, charged annually; Starts at $21 per user per month, charged annually; volume discounts | None stated |
| Best for | Not stated | Not stated |
| Key features | Campaign URL and UTM builder; Enforced naming conventions, required fields and custom taxonomies; Browser extensions and GA4 reports; QR codes and URL shortener | Source, medium and campaign (required), plus optional term and content; Import tags from a link that already has UTM parameters; Labels trimmed, lowercased and cleaned to hyphens; Presets for Twitter/X, LinkedIn, newsletter, Google Ads, Facebook Ads and affiliate |
| Checked on | 2026-10-03 | 2026-10-09 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
CampaignTrackly
- Priced per user, from $15 a month billed yearly
- Unlimited UTM tags and metadata on every plan
- Free GA4 integrity audit with no credit card
Trade-offs
- There is no free plan
- Per-user pricing grows with team size
- The Excel add-in and API key need the $17.99 plan
- A separate integration layer is $350 a month on Enterprise
ToolMint UTM Builder
- Free with no signup
- Imports and cleans up existing UTM tags
- Restored links keep other query parameters and fragments
Trade-offs
- Saved campaigns live only in your browser (up to 12) and are not shared with a team
- Does not install analytics or check that visits are recorded
- Very long links can be valid but fail to produce a QR code