CampaignTrackly vs Daniil's Marketing Toolkit
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Daniil's Marketing Toolkit has a free plan; CampaignTrackly does not.
- CampaignTrackly offers a free trial; Daniil's Marketing Toolkit does not say it does.
| CampaignTrackly | Daniil's Marketing Toolkit | |
|---|---|---|
| Starting price | from $15/mo | Free plan |
| Free plan | No | Yes |
| Free trial | Yes | No |
| Plans | URL Builder Pro ($15/mo annual); URL Builder + Excel Add-In ($17.99/mo annual); URL Builder Enterprise ($21/mo annual) | Free tools ($0) |
| Fees and pricing notes | Per user per month, charged yearly; Per user per month, charged annually; Starts at $21 per user per month, charged annually; volume discounts | None stated |
| Best for | Not stated | Not stated |
| Key features | Campaign URL and UTM builder; Enforced naming conventions, required fields and custom taxonomies; Browser extensions and GA4 reports; QR codes and URL shortener | Calculators for CPA, CPL, ROAS, break-even ROAS, LTV/CAC and unit economics; Marketing budget planner from a lead goal and target CPL; UTM link builder that builds, audits and batch-tags links, with Google Ads and Meta Ads presets; Google Ads character limit and image size checkers |
| Checked on | 2026-10-03 | 2026-10-12 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
CampaignTrackly
- Priced per user, from $15 a month billed yearly
- Unlimited UTM tags and metadata on every plan
- Free GA4 integrity audit with no credit card
Trade-offs
- There is no free plan
- Per-user pricing grows with team size
- The Excel add-in and API key need the $17.99 plan
- A separate integration layer is $350 a month on Enterprise
Daniil's Marketing Toolkit
- Free with no registration
- Calculators use editable presets, not claimed market averages
- A large set of tools in one place
Trade-offs
- AI responses share a usage limit that the page does not give numbers for
- A personal toolkit, not a platform: no accounts, saved projects or integrations are described
- AI outputs are drafts that need review