Buttondown vs MailPoet
Both are in Newsletter platforms. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: Buttondown Priced by active subscribers (slider on the page); MailPoet For 500 subscribers; you manage your own email sending, For 500 subscribers, For 500 subscribers per site.
| Buttondown | MailPoet | |
|---|---|---|
| Starting price | Free plan | Free plan · from $8/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Paid () | Starter ($0); Creator ($8/mo); Business ($10/mo); Agency ($30/mo) |
| Fees | Priced by active subscribers (slider on the page) | For 500 subscribers; you manage your own email sending; For 500 subscribers; For 500 subscribers per site |
| Best for | Not stated | Not stated |
| Key features | Rich text or markdown editor; Send from a custom domain; Hosted newsletter archives; Tagging and segmentation (add-on) | Newsletters sent from your WordPress dashboard; Subscription forms; Email and ecommerce marketing for WooCommerce; Basic marketing automation (Starter), targeted automation (Business) |
| Checked on | 2026-10-02 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Buttondown
- Free for the first 100 subscribers
- Charged by active subscribers, not total contacts
- Features are sold as add-ons, so you pay only for what you use
- 50% non-profit discount
Trade-offs
- Most features beyond the editor are paid add-ons
- Automations, multiple newsletters and custom-domain archives cost $29 a month each
- Prices assume at most one email a day to your whole list
MailPoet
- Free Starter plan for up to 500 subscribers
- Works inside WordPress and WooCommerce
- Yearly billing saves up to 15%
Trade-offs
- Starter is limited to 5,000 emails a month and shows MailPoet branding
- Segmentation and targeted automation need Business
- Priced by subscriber count, so cost rises with the list