Buffer vs Metricool

Both are in Social media management. Here is how their plans, prices and features compare, taken from each vendor's own site.

The main differences

Buffer's cheapest paid plan is $5/mo, against $20/mo for Metricool.
Fees: Buffer states none; Metricool From, for 5 brands; 10 brands is $45 monthly / $36 annual, From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing, Contact us.

	Buffer	Metricool
Starting price	Free plan · from $5/mo	Free plan · from $20/mo
Free plan	Yes	Yes
Free trial	Yes	Not stated by the vendor
Plans	Free ($0); Essentials ($5/mo annual, $60/yr); Team ($10/mo annual, $120/yr)	Free ($0); Starter ($25/mo, $20/mo annual); Advanced ($67/mo, $53/mo annual); Custom ()
Fees	Not stated	From, for 5 brands; 10 brands is $45 monthly / $36 annual; From, for 15 brands; 25 brands $85 and 50 brands $159 on annual billing; Contact us
Best for	Creators, Small business	Not stated
Key features	Post scheduling per channel; Ideas and drafts; AI Assistant; Analytics (advanced on paid plans)	Scheduling and unlimited publishing (Starter and up); Analytics with unlimited history; Competitor analysis, up to 100 profiles on Starter; Multiple link-in-bio pages
Checked on	2026-10-01	2026-10-03

Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.

Trade-offs

Trade-offs