Bitly vs YOURLS
Both are in Link shorteners and trackers. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Bitly | YOURLS | |
|---|---|---|
| Starting price | Free plan · from $10/mo | Free plan |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Core ($10/mo annual, $120/yr); Growth ($35/mo, $29/mo annual); Premium ($300/mo, $199/mo annual) | Open source (self-hosted) ($0) |
| Fees and pricing notes | None stated | None stated |
| Best for | Not stated | Not stated |
| Key features | Short links with click analytics; QR codes; Custom landing pages; UTM builder (Core and up) | Short links on your own domain; Developer API; Bookmarklets for creating links; Statistics with historical click reports, referrers and visitor geo-location |
| Checked on | 2026-09-30 | 2026-10-10 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Bitly
- Free plan with unlimited clicks
- A custom domain is included from Growth
- Premium adds 50,000 API requests a month
Trade-offs
- The free plan allows only 5 links a month
- Core is sold on annual billing only
- Webhooks are Enterprise only
YOURLS
- Free and open source under the MIT licence
- You keep full control of your data
- No limits from a vendor on links or clicks
Trade-offs
- You install and host it yourself
- The page names no hosted or paid service
- Analytics are basic compared with paid link platforms