Bitly vs UTMTool
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Bitly's cheapest paid plan is $10/mo, against $15.83/mo for UTMTool.
| Bitly | UTMTool | |
|---|---|---|
| Starting price | Free plan · from $10/mo | Free plan · from $15.83/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Core ($10/mo annual, $120/yr); Growth ($35/mo, $29/mo annual); Premium ($300/mo, $199/mo annual) | Free ($0); Solo ($19/mo, $15.83/mo annual, $190/yr); Team ($49/mo, $40.83/mo annual, $490/yr); Agency ($99/mo, $82.50/mo annual, $990/yr) |
| Fees | Not stated | Not stated |
| Best for | Not stated | Agencies |
| Key features | Short links with click analytics; QR codes; Custom landing pages; UTM builder (Core and up) | UTM link builder; Saved links and a searchable link library; Saved sources, mediums and campaigns; Templates (paid plans) |
| Checked on | 2026-09-30 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Bitly
- Free plan with unlimited clicks
- A custom domain is included from Growth
- Premium adds 50,000 API requests a month
Trade-offs
- The free plan allows only 5 links a month
- Core is sold on annual billing only
- Webhooks are Enterprise only
UTMTool
- Free forever plan with no card required
- Unlimited UTM links on every paid plan
- Yearly billing is about two months free
Trade-offs
- The free plan allows 25 new UTM links a month and one project
- Short links use the 2link.in domain on every plan
- Templates and click stats are paid only