Bitly vs Pretty Links
Both are in Link shorteners and trackers. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Pretty Links' cheapest paid plan is $8.30/mo, against $10/mo for Bitly.
| Bitly | Pretty Links | |
|---|---|---|
| Starting price | Free plan · from $10/mo | from $8.30/mo |
| Free plan | Yes | Not stated by the vendor |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Core ($10/mo annual, $120/yr); Growth ($35/mo, $29/mo annual); Premium ($300/mo, $199/mo annual) | Beginner ($99.60/yr); Marketer ($149.60/yr); Super Affiliate ($199.60/yr) |
| Fees and pricing notes | None stated | Billed yearly; introductory price, regular price $249; Billed yearly; introductory price, regular price $374; Billed yearly; introductory price, regular price $499 |
| Best for | Not stated | Creators |
| Key features | Short links with click analytics; QR codes; Custom landing pages; UTM builder (Core and up) | Short, branded links on your own WordPress site; Cloaked links and temporary, permanent, split-test and rotating redirects; Categories, tags and custom slugs; Click reports, and conversion reports on higher plans |
| Checked on | 2026-09-30 | 2026-10-10 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Bitly
- Free plan with unlimited clicks
- A custom domain is included from Growth
- Premium adds 50,000 API requests a month
Trade-offs
- The free plan allows only 5 links a month
- Core is sold on annual billing only
- Webhooks are Enterprise only
Pretty Links
- Your links live on your own domain and WordPress site
- 14-day 100% money-back guarantee
- Built for affiliate links, with auto-linking and disclosures
Trade-offs
- WordPress only, with no free version or trial mentioned
- Plans are yearly only, and renewals are at the regular price
- The page states no link limit for any plan