Bitly vs CampaignTrackly
Both are in UTM tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Bitly's cheapest paid plan is $10/mo, against $15/mo for CampaignTrackly.
- Bitly has a free plan; CampaignTrackly does not.
- Fees: Bitly states none; CampaignTrackly Per user per month, charged yearly, Per user per month, charged annually, Starts at $21 per user per month, charged annually; volume discounts.
| Bitly | CampaignTrackly | |
|---|---|---|
| Starting price | Free plan · from $10/mo | from $15/mo |
| Free plan | Yes | No |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Core ($10/mo annual, $120/yr); Growth ($35/mo, $29/mo annual); Premium ($300/mo, $199/mo annual) | URL Builder Pro ($15/mo annual); URL Builder + Excel Add-In ($17.99/mo annual); URL Builder Enterprise ($21/mo annual) |
| Fees | Not stated | Per user per month, charged yearly; Per user per month, charged annually; Starts at $21 per user per month, charged annually; volume discounts |
| Best for | Not stated | Not stated |
| Key features | Short links with click analytics; QR codes; Custom landing pages; UTM builder (Core and up) | Campaign URL and UTM builder; Enforced naming conventions, required fields and custom taxonomies; Browser extensions and GA4 reports; QR codes and URL shortener |
| Checked on | 2026-09-30 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Bitly
- Free plan with unlimited clicks
- A custom domain is included from Growth
- Premium adds 50,000 API requests a month
Trade-offs
- The free plan allows only 5 links a month
- Core is sold on annual billing only
- Webhooks are Enterprise only
CampaignTrackly
- Priced per user, from $15 a month billed yearly
- Unlimited UTM tags and metadata on every plan
- Free GA4 integrity audit with no credit card
Trade-offs
- There is no free plan
- Per-user pricing grows with team size
- The Excel add-in and API key need the $17.99 plan
- A separate integration layer is $350 a month on Enterprise