Bidhelm vs Instapage
Both are in Landing page builders. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Extra costs: Bidhelm Plus 3% of managed ad spend; Instapage states none.
| Bidhelm | Instapage | |
|---|---|---|
| Starting price | from $79/mo | from $79/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Starter ($79/mo); Growth ($199/mo); Agency (Custom; base fee and spend fee set by contract) | Create ($79/mo); Optimize ($159/mo); Convert (Custom pricing) |
| Fees and pricing notes | Plus 3% of managed ad spend | None stated |
| Best for | Not stated | Not stated |
| Key features | Researches your market and competitors, then creates ads and landing pages with lead forms; Runs campaigns: adjusts budgets, bids and keywords and learns from results; Blocks junk clicks automatically; Plain-language reason for every change in the report, and changes can be undone from chat | Landing page and website builder; 200+ templates; Forms and popups; Real-time collaboration |
| Checked on | 2026-10-22 | 2026-09-30 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Bidhelm
- 14-day trial with full access to the chosen plan
- Every change comes with a reason, and anything shipped can be undone
- You set limits within which changes go live without approval for each one
Trade-offs
- Costs a fee on ad spend as well as the plan: 3% of the money that leaves your Google Ads accounts
- Changes ship without per-change approval, so it suits less hands-on teams
- The trial needs a card, and the page does not state a refund policy or company details
Instapage
- Unlimited pages and conversions on every plan
- 14-day free trial of Create and Optimize
- 120+ integrations
Trade-offs
- A credit card is needed to start the trial
- Starts at $79/mo, above most builders
- Heatmaps and personalization need the custom-priced Convert plan