Benchmark Email vs Klaviyo
Both are in Email marketing. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Benchmark Email's cheapest paid plan is $16/mo, against $20/mo for Klaviyo.
- Fees: Benchmark Email At 1,000 contacts; price rises with contacts, Contact sales; for over 100,000 contacts; Klaviyo states none.
| Benchmark Email | Klaviyo | |
|---|---|---|
| Starting price | Free plan · from $16/mo | Free plan · from $20/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Pro ($19/mo, $16/mo annual); Enterprise () | Free ($0); Email ($20/mo); Marketing ($90/mo) |
| Fees | At 1,000 contacts; price rises with contacts; Contact sales; for over 100,000 contacts | Not stated |
| Best for | Not stated | Ecommerce |
| Key features | Drag-and-drop email builder and ready-made templates; Every feature in every plan; AI credits (150 a month on Free, 1,000 on Pro); API keys (2 on Free, 10 on Pro) | Email campaigns, signup forms and segmentation; 350+ integrations (Email and up); A/B testing (Email and up); Generative AI for subject lines, content, images and segments |
| Checked on | 2026-10-04 | 2026-10-01 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Benchmark Email
- Free plan with 500 contacts and no card
- Pro sends 10 times the contact limit each month
- Every feature included on every plan
Trade-offs
- Free is limited to 2,500 sends a month and shows Benchmark branding
- Pro includes 1 user; extra users are $15 a month each
- Price rises with contacts; Enterprise above 100,000 contacts is quoted
Klaviyo
- Free plan with 500 emails a month
- 350+ integrations
- A broad ecommerce toolset on the Marketing plan
Trade-offs
- Priced by active profiles, so cost rises as the list grows
- Email support on Free lasts only 60 days
- A/B testing is not on the Free plan