AvidTrak vs Marchex
Both are in Call tracking. Here is how their plans, prices and features compare, taken from each vendor's own site.
| AvidTrak | Marchex | |
|---|---|---|
| Starting price | from $15/mo | Not verified yet |
| Free plan | No | Not stated by the vendor |
| Free trial | Yes | Not stated by the vendor |
| Plans | Starter ($15/mo); Professional ($30/mo); Agency ($55/mo) | Custom pricing (By quote; no public prices) |
| Fees and pricing notes | None stated | By quote; no public prices |
| Best for | Not stated | Not stated |
| Key features | Online call tracking and dynamic number insertion; Keyword-level attribution and localized DNI; Call recording, scoring and transcriptions; Custom dashboards and scheduled reports | Call tracking and attribution to the campaigns behind calls and leads; Conversation intelligence on intent, missed sales, agent performance and CSAT; Business text messaging with automated SMS campaigns and CRM integrations; Analysis of your existing call, chat and SMS data without porting numbers |
| Checked on | 2026-10-03 | 2026-10-10 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AvidTrak
- Free trial with all features and no credit card
- Plans from $15 a month
- Keyword-level attribution on every plan
Trade-offs
- Overage usage is billed: for example local minutes $0.07 on Starter
- Starter covers 5 local numbers and 500 minutes
- Pricing applies to the US and Canada
Marchex
- Covers calls, texts and AI agent chats in one platform
- Can analyse conversations you already have
- Integrations and APIs for CRM and data tools
Trade-offs
- No prices are published
- No free plan or trial is mentioned
- Aimed at larger programs and set industries rather than small accounts