Attribution vs Voluum
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Voluum's cheapest paid plan is $119/mo, against $199/mo for Attribution.
- Fees: Attribution Starts at, up to 10,000 monthly tracked visitors, Starts at; separate Shopify plan, Contact us; Voluum states none.
| Attribution | Voluum | |
|---|---|---|
| Starting price | from $199/mo | from $119/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Pro ($399/mo); Shopify ($199/mo); Custom () | Profit ($119/mo annual); Scale ($299/mo annual); Start-up ($539/mo annual); Agency ($799/mo annual); Enterprise ($1599/mo annual) |
| Fees | Starts at, up to 10,000 monthly tracked visitors; Starts at; separate Shopify plan; Contact us | Not stated |
| Best for | Not stated | Agencies |
| Key features | All 5 attribution models: first and last touch, linear, time decay, position-based; All ad connectors for every digital ad channel; Compare ROAS by model; HubSpot CRM lifecycle and deal-stage sync | Campaign tracking with active campaign limits by plan; Traffic distribution AI and rule-based distribution; Anti-fraud kit; Custom and dedicated domains |
| Checked on | 2026-10-03 | 2026-10-05 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Attribution
- 14-day free trial of Pro
- Yearly billing saves 16%
- A dedicated Shopify plan from $199 a month
Trade-offs
- Pro is limited to 10,000 monthly tracked website visitors
- Warehouse tooling and offline tracking need the Custom plan
- Pro starts at $399 a month billed monthly
Voluum
- 14-day platform preview on every plan
- Profit covers 1,000,000 events a month
- Agency and up include SLAs and workspaces
Trade-offs
- Profit starts at $119 a month, billed annually
- Event limits drive the plan you need
- Prices shown are billed annually