Attribution vs Triple Whale
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Triple Whale has a free plan; Attribution does not.
- Fees: Attribution Starts at, up to 10,000 monthly tracked visitors, Starts at; separate Shopify plan, Contact us; Triple Whale Book a walkthrough, Contact sales.
| Attribution | Triple Whale | |
|---|---|---|
| Starting price | from $199/mo | Free plan |
| Free plan | No | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Pro ($399/mo); Shopify ($199/mo); Custom () | Free ($0); Foundation (); Automate (); Enterprise () |
| Fees | Starts at, up to 10,000 monthly tracked visitors; Starts at; separate Shopify plan; Contact us | Book a walkthrough; Contact sales |
| Best for | Not stated | Ecommerce |
| Key features | All 5 attribution models: first and last touch, linear, time decay, position-based; All ad connectors for every digital ad channel; Compare ROAS by model; HubSpot CRM lifecycle and deal-stage sync | Paid, owned, subscription and organic data in one view; Triple Pixel cross-device, cross-platform tracking; First and last click attribution (Free); Multi-touch attribution, no-code dashboards and SQL editor (Foundation and up) |
| Checked on | 2026-10-03 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Attribution
- 14-day free trial of Pro
- Yearly billing saves 16%
- A dedicated Shopify plan from $199 a month
Trade-offs
- Pro is limited to 10,000 monthly tracked website visitors
- Warehouse tooling and offline tracking need the Custom plan
- Pro starts at $399 a month billed monthly
Triple Whale
- A free plan with real-time data and the Triple Pixel
- Moby AI included from the free plan
- Multi-touch attribution from Foundation
- Enterprise adds incrementality and marketing mix modeling
Trade-offs
- Foundation, Automate and Enterprise have no published prices (book a walkthrough)
- Focused on ecommerce brands
- Multi-touch attribution is not on the free plan