Attio vs HubSpot
Both are in CRM. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- HubSpot's cheapest paid plan is $20/mo, against $35/mo for Attio.
- Fees: Attio Per user per month, Custom, billed annually; HubSpot states none.
| Attio | HubSpot | |
|---|---|---|
| Starting price | Free plan · from $35/mo | Free plan · from $20/mo |
| Free plan | Yes | Yes |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Free ($0); Plus ($44/mo, $35/mo annual); Pro ($99/mo, $79/mo annual); Enterprise () | Free ($0); Starter ($20/mo) |
| Fees | Per user per month; Custom, billed annually | Not stated |
| Best for | Not stated | Small business |
| Key features | Real-time contact syncing and automatic data enrichment; Customizable objects and attributes; Private lists and enhanced email sending (Plus); Call Intelligence and sequences (Pro) | Free CRM tools for up to 2 users; Marketing, sales, service, content and data tools in one platform; Email marketing with automation (Starter); Live chat and conversational bots (limited) |
| Checked on | 2026-10-04 | 2026-10-02 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Attio
- Free plan with 3 seats and no credit card
- Annual billing saves 20%
- Records limit of 50,000 on Free up to 1,000,000 on Pro
Trade-offs
- Free is limited to 3 seats and 3 objects
- Plus is limited to 10 seats and 5 objects
- Pro is $99 per user a month billed monthly
HubSpot
- A free plan for up to 2 users, no card needed
- Starter is priced per seat from $20 a month
- One platform across marketing, sales and service
Trade-offs
- Free and Starter email sends are capped and carry HubSpot branding on Free
- Professional and Enterprise tiers are priced on each Hub's own page and are not covered here
- Prices are per seat and per Hub, so totals grow with team size and products