AnyTrack vs Funnel
Both are in Attribution. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- AnyTrack's cheapest paid plan is $100/mo, against $300/mo for Funnel.
- AnyTrack has a free plan; Funnel does not.
- Fees: AnyTrack states none; Funnel Starts from, billed annually, Custom; talk to sales.
| AnyTrack | Funnel | |
|---|---|---|
| Starting price | Free plan · from $100/mo | from $300/mo |
| Free plan | Yes | No |
| Free trial | Yes | Not stated by the vendor |
| Plans | Free ($0); Starter ($100/mo); Personal ($150/mo); Advance ($300/mo) | Starter ($300/mo annual); Business ($600/mo annual); Enterprise () |
| Fees | Not stated | Starts from, billed annually; Custom; talk to sales |
| Best for | Not stated | Not stated |
| Key features | AutoTrack and AutoScan conversion detection; Server-side and cookieless tracking; Identity resolution for customer matching; Conversions report with campaign breakdowns | Data Hub with 117 to 600+ connectors and 13 to 47 destinations; Dashboards and reporting; Funnel AI and an MCP for Claude and ChatGPT; Semantics, context and data storage |
| Checked on | 2026-10-05 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AnyTrack
- Free plan with server-side tracking
- 14-day trial on paid plans
- Annual billing gives 2 months free
Trade-offs
- Free is limited to 5,000 sessions, 1 website and 1 ad platform
- Starter costs $100 a month
- Annual prices were not shown
Funnel
- Starts from $300 a month billed annually
- Unlimited users and workspaces on Business
- A plan for brands and one for agencies
Trade-offs
- Billed annually
- Funnel Measure is available on Business and Enterprise as an add-on
- Business starts from $600 a month and Enterprise is custom