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Ahrefs vs Morningscore

Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.

The main differences

  • Ahrefs's cheapest paid plan is $29/mo, against $69/mo for Morningscore.
 AhrefsMorningscore
Starting priceFree plan · from $29/mofrom $69/mo
Free planYesNot stated by the vendor
Free trialNot stated by the vendorYes
PlansFree ($0); Starter ($29/mo); Lite ($129/mo); Standard ($249/mo); Advanced ($449/mo); Enterprise ($1499/mo)Lite ($69/mo); Business ($99/mo); Pro ($159/mo); Premium ($299/mo)
FeesNot statedNot stated
Best forNot statedSmall business, Agencies
Key featuresSite Explorer and Keywords Explorer; Rank Tracker and Site Audit; Tracked AI prompts and Brand Radar; API and MCP access on every planDaily keyword rank tracking; Keyword research tool; SEO health score from 0 to 100; Backlink checker with unlimited lookups
Checked on2026-10-012026-10-05

Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.

Ahrefs

  • API and MCP access on every paid plan
  • A free plan and a $29 Starter plan for light use
  • Historical data from 6 months (Lite) up to 5 years (Advanced)

Trade-offs

  • Lite starts at $129 a month
  • Each plan includes 1 user; extra users cost $40 to $80 a month
  • Annual billing, which saves up to 17%, was not priced on the page

Visit AhrefsFull listing

Morningscore

  • 14-day free trial with no credit card
  • Yearly plans include 2 months free
  • Premium includes 20,000 AI credits a month

Trade-offs

  • No free plan
  • Lite tracks only 100 keywords across 3 websites
  • Annual prices were not shown

Visit MorningscoreFull listing