Ahrefs vs Keyword Insights
Both are in SEO tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Ahrefs's cheapest paid plan is $29/mo, against $58/mo for Keyword Insights.
- Ahrefs has a free plan; Keyword Insights does not.
- Fees: Ahrefs states none; Keyword Insights Custom.
| Ahrefs | Keyword Insights | |
|---|---|---|
| Starting price | Free plan · from $29/mo | from $58/mo |
| Free plan | Yes | No |
| Free trial | Not stated by the vendor | Yes |
| Plans | Free ($0); Starter ($29/mo); Lite ($129/mo); Standard ($249/mo); Advanced ($449/mo); Enterprise ($1499/mo) | Basic ($58/mo); Professional ($99/mo); Enterprise () |
| Fees | Not stated | Custom |
| Best for | Not stated | Not stated |
| Key features | Site Explorer and Keywords Explorer; Rank Tracker and Site Audit; Tracked AI prompts and Brand Radar; API and MCP access on every plan | Keyword clustering at 1 credit per keyword; Content briefs at 100 credits each; Writing Assistant at 200 credits per article; AI Writing Agent at 1,200 credits per article |
| Checked on | 2026-10-01 | 2026-10-04 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Ahrefs
- API and MCP access on every paid plan
- A free plan and a $29 Starter plan for light use
- Historical data from 6 months (Lite) up to 5 years (Advanced)
Trade-offs
- Lite starts at $129 a month
- Each plan includes 1 user; extra users cost $40 to $80 a month
- Annual billing, which saves up to 17%, was not priced on the page
Keyword Insights
- $1 trial of all features for 7 days
- Pay-as-you-go available
- Annual billing saves 20%
Trade-offs
- Basic has 1 user seat and 10,000 credits
- A single AI-written article uses 1,200 credits
- Enterprise is custom