AgencyAnalytics vs Umami
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- AgencyAnalytics's cheapest paid plan is $16.67/mo, against $20/mo for Umami.
- Fees: AgencyAnalytics states none; Umami Custom pricing.
| AgencyAnalytics | Umami | |
|---|---|---|
| Starting price | from $16.67/mo | Free plan · from $20/mo |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Yes |
| Plans | Core (per client) ($20/mo, $16.67/mo annual) | Hobby ($0); Pro ($20/mo); Business ($200/mo); Enterprise () |
| Fees | Not stated | Custom pricing |
| Best for | Agencies | Not stated |
| Key features | Unlimited data sources across 85+ integrations; Unlimited reports and dashboards; Unlimited staff accounts; Automated client reporting with a white-labeled portal | Event and page analytics with custom events; Funnel analysis and user retention; UTM parameter reports; API and MCP access (Pro and up) |
| Checked on | 2026-10-05 | 2026-10-03 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AgencyAnalytics
- 14-day trial with no credit card
- Unlimited staff accounts, reports and data sources
- Volume discounts for 25+ clients
Trade-offs
- Priced per client, so the cost grows with your client list
- Rank Tracker is an extra $41.67 a month per 500 keywords
- No free plan
Umami
- Free Hobby plan with 100K events a month
- 14-day free trial of Pro and Business
- Open source
Trade-offs
- Hobby is limited to 1 website and 6 months of retention
- Extra events cost $0.00003 each on Pro
- Session replays and heatmaps need Business at $200 a month