AgencyAnalytics vs Google Analytics 4
Both are in Web analytics. Here is how their plans, prices and features compare, taken from each vendor's own site.
| AgencyAnalytics | Google Analytics 4 | |
|---|---|---|
| Starting price | from $16.67/mo | Free plan |
| Free plan | Not stated by the vendor | Yes |
| Free trial | Yes | Not stated by the vendor |
| Plans | Core (per client) ($20/mo, $16.67/mo annual) | Free ($0) |
| Fees | Not stated | Not stated |
| Best for | Agencies | Not stated |
| Key features | Unlimited data sources across 85+ integrations; Unlimited reports and dashboards; Unlimited staff accounts; Automated client reporting with a white-labeled portal | Cross-device and cross-platform customer journey analysis; Marketing ROI insights; Google Analytics for web and apps |
| Checked on | 2026-10-05 | 2026-10-02 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AgencyAnalytics
- 14-day trial with no credit card
- Unlimited staff accounts, reports and data sources
- Volume discounts for 25+ clients
Trade-offs
- Priced per client, so the cost grows with your client list
- Rank Tracker is an extra $41.67 a month per 500 keywords
- No free plan
Google Analytics 4
- Free of charge, according to Google
- Widely used and well integrated with other Google marketing tools
Trade-offs
- The overview page does not list plan limits or paid tiers
- Requires cookies or consent handling in many regions