Ads Lighthouse vs Foreplay
Both are in Ad tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
| Ads Lighthouse | Foreplay | |
|---|---|---|
| Starting price | from $49/mo | from $49/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Yes | Yes |
| Plans | Starter ($49/mo); Growth ($99/mo); Scale ($299/mo); Business ($599/mo); Enterprise (Custom; allowances agreed with you) | Basic ($59/mo, $49/mo annual); Workflow ($175/mo, $149/mo annual); Agency ($459/mo, $389/mo annual) |
| Fees and pricing notes | None stated | None stated |
| Best for | Agencies | Agencies |
| Key features | Monitors paid text ads on Google and Bing for your brand terms, across 213 countries on desktop and mobile; Saves each ad with its search term, location, device, advertiser and destination domain; Ranks advertisers by observed visibility, with flags for affiliate markers, brand mentions, coupon sites and lookalike domains; Finds your affiliate IDs in ad destination URLs and tracks cases by status | Swipe file for saving ads; Discovery across 200M+ ads; Briefs; Chrome extension and mobile app |
| Checked on | 2026-10-12 | 2026-10-04 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
Ads Lighthouse
- 7-day trial on every plan
- No per-seat pricing and no overage charges
- MCP server and exports included on every plan
Trade-offs
- Checks stop when the monthly allowance runs out
- Shopping ads start on Growth and the REST API on Scale
- A saved ad shows one search, place and moment, not the keyword bought or the spend
Foreplay
- 7-day free trial on every plan
- Unlimited ad usage and no contracts
- Yearly billing is about 15% cheaper
Trade-offs
- No free plan
- Extra users are $20 each
- Basic includes only 1 user