AdRoll vs TheOptimizer
Both are in Ad tools. Here is how their plans, prices and features compare, taken from each vendor's own site.
The main differences
- Fees: AdRoll Pay-as-you-go advertising; no prices published, Pay-as-you-go advertising with managed services on qualifying ad spend; contact sales, Contact sales; one-year commitment; TheOptimizer states none.
| AdRoll | TheOptimizer | |
|---|---|---|
| Starting price | Not verified yet | from $159/mo |
| Free plan | No | Not stated by the vendor |
| Free trial | Not stated by the vendor | Not stated by the vendor |
| Plans | Self-service Ads (); Managed Services Ads (); Advanced Package () | Starter ($199/mo, $159/mo annual); Pro ($399/mo, $319/mo annual); Master ($699/mo, $559/mo annual) |
| Fees | Pay-as-you-go advertising; no prices published; Pay-as-you-go advertising with managed services on qualifying ad spend; contact sales; Contact sales; one-year commitment | Not stated |
| Best for | Not stated | Agencies |
| Key features | Retargeting and brand awareness campaigns; Display, native, video, connected TV and in-app ads; Social ads add-on: Facebook, Instagram, TikTok and Pinterest; Audiences from website, app, ecommerce and contact list segments | 24/7 optimization with automatic rules; Automatic loss prevention; Meta Ad Launcher for campaign launches; Performance reporting |
| Checked on | 2026-10-03 | 2026-10-06 |
Prices change; confirm on the vendor's site before you buy. Full details and sources are on each tool's page.
AdRoll
- Self-service is pay-as-you-go advertising
- Managed services and creative services are available
- Shopify, WooCommerce, Wix and BigCommerce store integrations
Trade-offs
- No prices are published on the pricing page
- Social ads and cross-channel attribution are add-ons
- The Advanced Package needs a one-year commitment
TheOptimizer
- Yearly billing saves 20%
- 7-day free trial on the Meta Ad Launcher
- Unlimited automatic rules
Trade-offs
- Starts at $199 a month ($159 billed yearly)
- Plans cap managed ad spend and charge overage
- No free plan